‘World’s scariest advert’ unveiled in Japan (VIDEO)

Eager to make sure that their latest advertising campaign stands out from the crowd, one Japanese tyre company has created a television advertisement so terrifying that many of those who watch it may need to sit down for a moment to collect their nerves.

The Autoway Tyres ad features a dashboard camera view of a vehicle driving along a snow-covered road in the dark. The unsuspecting occupants soon discover that they are not alone however as the ghostly figure of a girl appears on the road ahead and then proceeds to loom towards the camera in a jump scare sure to frighten the living daylights out of anyone who is watching.

So terrifying is the advert in fact that it comes with its own health warning to those with a heart condition or nervous disposition. Suffice to say, if you have a particular aversion to jump scares it might be a good idea to pass on this one.

The advert can be viewed below, but please, don’t have nightmares.